Clear space
Keep a margin around the logo at least equal to the height of the brand mark. Nothing else lives inside that space. No text, no edges, no other graphics.
clear space
clear space
Our name shows up everywhere. On a weekend slide, a sign out front, an Instagram post, a shirt, a sermon series graphic. Every one of those is a small promise about who we are.
When the logo, the colors, and the type stay consistent, people stop noticing the design and start trusting the church behind it. That trust is the whole point. This guide is here to protect it.
It is not a rulebook to slow anyone down. It is a shortcut. Follow what is here and your work will already look like Westside before you finish it.
Six sections. Start where you need to. Each one is built to answer a question fast, then get out of your way.
The mark is the most recognizable thing we own. Treat it with room to breathe and it will carry the brand on its own.
Keep a margin around the logo at least equal to the height of the brand mark. Nothing else lives inside that space. No text, no edges, no other graphics.
Below these sizes the wordmark stops being legible. When you need it smaller than the minimum, use the mark on its own.
Four ways the logo gets broken. Each one chips at the brand. If you catch any of these, fix it before it ships.
Four colors carry the brand. Black grounds it, and the orange, green, and blue bring the energy. Full specs for each are below.
A rough working ratio. Lead with black and plenty of white space, then let one accent do the talking. Using all three accents at once usually means none of them lands.
Green is bright and low contrast, so it needs dark text on it, never white. These pairings stay readable.
Two typefaces, clear jobs. Futura sets the tone up top, Open Sans carries the reading.
How the logo sits on real images, and the kind of images that feel like Westside.
Real people, real light, real moments.
Our best images are honest. People worshiping, serving, talking after service, kids in their classrooms. Warm natural light beats a staged studio look every time. When in doubt, get closer and wait for the real moment instead of posing one.
Leave breathing room in the frame. Empty space is where headlines and the logo go later, so shoot a little wider than you think you need.
The brand is not just how we look. It is how we sound on a slide, a sign, a post, and a welcome card.
Come as you are. We sound like real people talking to real people.
Westside is a come-as-you-are church, and our words carry that same welcome. We write the way we would talk to someone sitting across from us: plain, warm, and easy to step into, no matter their story, questions, or doubts.
We are genuinely glad people showed up, and it shows. Warm and a little excited, never hype. We do not pressure, we do not guilt, and we do not hide the welcome behind church words only insiders know. And we always leave one clear, low-stakes next step: plan a visit, watch online, come this weekend.
Final image sizes for our design vendor and our own channels, so files come back ready to use.
Deliver at least one master at 819 × 819 with all the important content (title, key art, the logo) grouped in the center band.
That band is the 819 × 338 safety zone. As long as the message lives inside it, the same file can be cropped wide for a banner or square for the feed without losing anything that matters.
One file, every placement. No re-cutting later.